Learn About

advertising

The Innovation Agency has always offered digital advertising as a service (Google Ads, closed network and social media), but since Bill joined the team we have expanded into traditional advertising too. Offering TV, Radio, Outdoor and Print media as well.  Bill has worked on campaigns around the world and domestically with clients like British Airways, Credit Suisse, Toyota, Supercheap Auto, Queensland Theatre Company, Freedom Kitchens and Enzed, just to name a few. His experience in the field spans over 35 years with advertising agencies in London and Australia.

{ digital: advertising }

Digital advertising is the ads you see on the websites you visit. Whether it is an article you are reading, a game you are playing or a website you are visiting, it is likely you have seen ads. Strategically targeting sites your customers visit is arguably the most effective way to reach your customer (provided they are under 60). Digital advertising also allows you to get very detailed information on how your ad was seen. This is the age, sex, location, device, time viewed etc… The most popular way to display these ads is through Google’s Display Network, but you can target people through closed networks as well. This is networks like Fairfax’s advertising network across their digital subscriptions.

Our services offered for digital advertising include;

Animation
Graphic Design
Videography
Planning & Placement

{ digital: advertising }

Digital advertising is the ads you see on the websites you visit. Whether it is an article you are reading, a game you are playing or a website you are visiting, it is likely you have seen ads. Strategically targeting sites your customers visit is arguably the most effective way to reach your customer (provided they are under 60). Digital advertising also allows you to get very detailed information on how your ad was seen. This is the age, sex, location, device, time viewed etc… The most popular way to display these ads is through Google’s Display Network, but you can target people through closed networks as well. This is networks like Fairfax’s advertising network across their digital subscriptions.

Our services offered for digital advertising include;

Animation
Graphic Design
Videography
Planning & Placement

{ television: advertising }

When we refer to TV advertising,we are referring to the 15-second, 30-second and 1-minute slots between programs on your TV. Each channel has it’s own schedule, which can make planning your advertising slots quite difficult. This is where our free planning and placement service is so valuable as we will make sure your ad is shown at the times of day where the correct audience for your product is watching. All the ads we produce are compliant with Australian Advertising Standards and are professionally produced by our team of videographers, scriptwriters and designers.

Our services offered fo TV include;

Scriptwriting
Filming
Post-production
Talent acquisition
Planning & Placement

{ television: advertising }

When we refer to TV advertising,we are referring to the 15-second, 30-second and 1-minute slots between programs on your TV. Each channel has it’s own schedule, which can make planning your advertising slots quite difficult. This is where our free planning and placement service is so valuable as we will make sure your ad is shown at the times of day where the correct audience for your product is watching. All the ads we produce are compliant with Australian Advertising Standards and are professionally produced by our team of videographers, scriptwriters and designers.

Our services offered fo TV include;

Scriptwriting
Filming
Post-production
Talent acquisition
Planning & Placement

{ radio: advertising }

Similar to TV advertising, radio advertising is offered in 15-second, 30-second and 1-minute slots. Your ad will need to be recorded match the standards of the station you wish for it to be placed on and will need to play at least 3 times in each blast for your audience to properly hear it. We will find the most appropriate voice over artists to read the script and then professionally produce and place your ads for you.

Our services offered fo radio include;

Scriptwriting
Recording
Post-production
Talent acquisition
Planning & Placement

{ radio: advertising }

Similar to TV advertising, radio advertising is offered in 15-second, 30-second and 1-minute slots. Your ad will need to be recorded match the standards of the station you wish for it to be placed on and will need to play at least 3 times in each blast for your audience to properly hear it. We will find the most appropriate voice over artists to read the script and then professionally produce and place your ads for you.

Our services offered fo radio include;

Scriptwriting
Recording
Post-production
Talent acquisition
Planning & Placement

{ print: advertising }

Print advertising is your newspaper and magazine advertising. These ads are placed in various block sizes (it’s a large list) and price varies by ad size as well as which publication it is placed in. For example a half-page ad placed in a newspaper on a Tuesday, won’t cost as much as an ad placed in the newspaper on a Sunday. Magazine advertising different as these publications tend to bimonthly, so theprice doesn’t tend to vary by issue, just by size. Our graphic designers and photographers will help create an ad that perfectly fits your businesses message.

Our services offered for print include;

Graphic Design
Photography
Product Printing
Planning & Placement

{ print: advertising }

Print advertising is your newspaper and magazine advertising. These ads are placed in various block sizes (it’s a large list) and price varies by ad size as well as which publication it is placed in. For example a half-page ad placed in a newspaper on a Tuesday, won’t cost as much as an ad placed in the newspaper on a Sunday. Magazine advertising different as these publications tend to bimonthly, so theprice doesn’t tend to vary by issue, just by size. Our graphic designers and photographers will help create an ad that perfectly fits your businesses message.

Our services offered for print include;

Graphic Design
Photography
Product Printing
Planning & Placement

{ outdoor: advertising }

Outdoor advertising refers to billboards. These billboards could be on the side of the highway, in a shopping centre, in airports etc… Some of these billboards are also digital and offer video ads. our team regardless of whether they are image or video-based can produce and place ads in the best positions for your audience. Do they spend more time in the car? highway! Do they travel for business? Airport! You get the idea.

Our services offered for print include;

Graphic Design
Video Creation
Photography
Videography
Product Printing
Planning & Placement

{ outdoor: advertising }

Outdoor advertising refers to billboards. These billboards could be on the side of the highway, in a shopping centre, in airports etc… Some of these billboards are also digital and offer video ads. our team regardless of whether they are image or video-based can produce and place ads in the best positions for your audience. Do they spend more time in the car? highway! Do they travel for business? Airport! You get the idea.

Our services offered for print include;

Graphic Design
Video Creation
Photography
Videography
Product Printing
Planning & Placement

Need a Nerd?

We have plenty! Get in touch.

1300 451 196

hello@innovationagency.com.au

17/18 128 Bowen St,
Spring Hill, QLD 4000