And You’re Off is a travel company specialising in backpacker adventures. The company assists backpackers in booking tours, accommodation and transport for their trips around Australia, New Zealand and Asia.
The Innovation Agency was trusted to create an automated system where travellers could facilitate the booking of tours, transport and accommodation autonomously. Our developed system utilised APIs in the front-end and back-end.
In the back-end, we connected an API that enabled And You’re Off to choose the products they wish to display on the website. They simply need to input the product code and the API will provide all the product information. From this point, they could edit text and images or add contact forms. The system will then publish the product in its corresponding page accordingly. Furthermore, blogs can be designed and issued with additional images, videos, links, etc. This allows for the quick production of SEO optimised blogs that can cross-sell products from the website.
The front-end of the website was designed to ensure the seamless discovery of the perfect product. The first feature displayed to visitors of the site is a form prompting . Once the desired country and region is chosen, the system presents all the products available within that region. Customers can then sort by activities, price range and duration. The system will also recommend similar tours in the area to help customers personalise their trip. When customers finish their bookings, their details would propagate all the information automatically in the booking system API. And You’re Off would only need to check the booking for any errors or overlap and confirm.
Since And You’re Off is a travel company predominantly for Asia and Australasia, the most important feature we added to the website was translation! We built in Google’s language API and added the most commonly spoken languages by backpackers in these regions. With this feature, more languages can be added in the future if necessary.
The most important feature we added, however, was translation! We built-in Google’s language API and added all the most commonly spoken languages by backpackers travelling these regions. In And You’re Off’s case it was predominately Asian and European languages, so we started with those and gave them the ability to add more if necessary in the future.