And You’re Off – Web App

About And You’re Off

And You’re Off is a travel company specialising in backpacker adventures. The company assists backpackers in booking tours, accommodation and transport for their trips around Australia, New Zealand and Asia.

The Innovation Agency was trusted to create an automated system where travellers could facilitate the booking of tours, transport and accommodation autonomously. Our developed system utilised APIs in the front-end and back-end.

THE BACK-END

In the back-end, we connected an API that enabled And You’re Off to choose the products they wish to display on the website. They simply need to input the product code and the API will provide all the product information. From this point, they could edit text and images or add contact forms. The system will then publish the product in its corresponding page accordingly. Furthermore, blogs can be designed and issued with additional images, videos, links, etc. This allows for the quick production of SEO optimised blogs that can cross-sell products from the website.

THE FRONT-END

The front-end of the website was designed to ensure the seamless discovery of the perfect product. The first feature displayed to visitors of the site is a form prompting . Once the desired country and region is chosen, the system presents all the products available within that region. Customers can then sort by activities, price range and duration. The system will also recommend similar tours in the area to help customers personalise their trip. When customers finish their bookings, their details would propagate all the information automatically in the booking system API. And You’re Off would only need to check the booking for any errors or overlap and confirm.

Since And You’re Off is a travel company predominantly for Asia and Australasia, the most important feature we added to the website was translation! We built in Google’s language API and added the most commonly spoken languages by backpackers in these regions. With this feature, more languages can be added in the future if necessary.

The most important feature we added, however, was translation! We built-in Google’s language API and added all the most commonly spoken languages by backpackers travelling these regions. In And You’re Off’s case it was predominately Asian and European languages, so we started with those and gave them the ability to add more if necessary in the future.

About And You’re Off

And You’re Off is a travel company specialising in backpacker adventures. The company assists backpackers in booking tours, accommodation and transport for their trips around Australia, New Zealand and Asia.

The Innovation Agency was trusted to create an automated system where travellers could facilitate the booking of tours, transport and accommodation autonomously. Our developed system utilised APIs in the front-end and back-end.

THE BACK-END

In the back-end, we connected an API that enabled And You’re Off to choose the products they wish to display on the website. They simply need to input the product code and the API will provide all the product information. From this point, they could edit text and images or add contact forms. The system will then publish the product in its corresponding page accordingly. Furthermore, blogs can be designed and issued with additional images, videos, links, etc. This allows for the quick production of SEO optimised blogs that can cross-sell products from the website.

THE FRONT-END

The front-end of the website was designed to ensure the seamless discovery of the perfect product. The first feature displayed to visitors of the site is a form prompting . Once the desired country and region is chosen, the system presents all the products available within that region. Customers can then sort by activities, price range and duration. The system will also recommend similar tours in the area to help customers personalise their trip. When customers finish their bookings, their details would propagate all the information automatically in the booking system API. And You’re Off would only need to check the booking for any errors or overlap and confirm.

Since And You’re Off is a travel company predominantly for Asia and Australasia, the most important feature we added to the website was translation! We built in Google’s language API and added the most commonly spoken languages by backpackers in these regions. With this feature, more languages can be added in the future if necessary.

The most important feature we added, however, was translation! We built-in Google’s language API and added all the most commonly spoken languages by backpackers travelling these regions. In And You’re Off’s case it was predominately Asian and European languages, so we started with those and gave them the ability to add more if necessary in the future.

Services Completed

Since And You’re Off is a start-up company, The Innovation Agency was involved with branding, digital strategy, SEO, social media management and video production on top of the physical website build itself. 

BRANDING

Every image used for And You’re Off was carefully hand-selected for its beauty and wanderlust influences as we hope to inspire backpackers’ travel dreams whilst they’re visiting the website, reading blogs or scrolling through And You’re Off’s social media.

This image of the Great Barrier Reef in Whitehaven Beach in the Whitsundays is one of the most popular tourist destinations for backpackers. We pulled the vibrant turquoise colour and paired it along with white and grey for the website’s colour scheme. As for merchandise, the company logo was inverted and printed on a black background along with white text due to the aesthetic impact of blue, white and black on printed materials.

DIGITAL STRATEGY

After thorough market research, we found it was vital to secure a strong online presence for And You’re Off for two main reasons:

  1. Major players in the backpacker travel industry are heavily reliant on brick-and-mortar stores. And You’re Off has managed to find a gap in the digital market. Now they need tools to capitalise on that gap.
  2. There is an existing music band called ‘And You’re Off’ who held the dominating spot for the keyword. We needed to get our client to the top on Google.

As major companies within the same sector have far larger budgets, we needed to work tactically, tailoring our services to maximise effective results for And You’re Off while simultaneously keeping costs low. After a few months of working with us, our client and their website secured the number one spot in Australia whilst rapidly gaining visibility in Europe and other parts of the world!

Services Completed

Since And You’re Off is a start-up company, The Innovation Agency was involved with branding, digital strategy, SEO, social media management and video production on top of the physical website build itself.

BRANDING

Every image used for And You’re Off was carefully hand-selected for its beauty and wanderlust influences as we hope to inspire backpackers’ travel dreams whilst they’re visiting the website, reading blogs or scrolling through And You’re Off’s social media.

This image of the Great Barrier Reef in Whitehaven Beach in the Whitsundays is one of the most popular tourist destinations for backpackers. We pulled the vibrant turquoise colour and paired it along with white and grey for the website’s colour scheme. As for merchandise, the company logo was inverted and printed on a black background along with white text due to the aesthetic impact of blue, white and black on printed materials.

DIGITAL STRATEGY

After thorough market research, we found it was vital to secure a strong online presence for And You’re Off for two main reasons:

  1. Major players in the backpacker travel industry are heavily reliant on brick-and-mortar stores. And You’re Off has managed to find a gap in the digital market. Now they need tools to capitalise on that gap.
  2. There is an existing music band called ‘And You’re Off’ who held the dominating spot for the keyword. We needed to get our client to the top on Google.

As major companies within the same sector have far larger budgets, we needed to work tactically, tailoring our services to maximise effective results for And You’re Off while simultaneously keeping costs low. After a few months of working with us, our client and their website secured the number one spot in Australia whilst rapidly gaining visibility in Europe and other parts of the world!

Technology Used

System Build – Code Igniter (PHP)
Booking API – Hero Travel API
Content Delivery Network – CloudFlare

Hosting – BlueHost 
Videos – Adobe Premier & After Effects
Graphics – Adobe Photoshop & Adobe Illustrator
Advertising – Google Ads, Facebook, Instagram
Merchandise – AS Colour
Printer – Xpress Tees
Logo Intro – Adobe After Effects

Technology Used

System Build – Code Igniter (PHP)
Booking API – Hero Travel API
Content Delivery Network – CloudFlare

Hosting – BlueHost 
Videos – Adobe Premier & After Effects
Graphics – Adobe Photoshop & Adobe Illustrator
Advertising – Google Ads, Facebook, Instagram
Merchandise – AS Colour
Printer – Xpress Tees
Logo Intro – Adobe After Effects

Need a Nerd?

We have plenty! Get in touch.

The Innovation Agency

17/18 128 Bowen St,
Spring Hill, QLD 4000

1300 451 196

hello@innovationagency.com.au